From baseball's Mets and football's Jets on SportsNet New York, to IBM's Watson and Disney World hotels, the 2017 Next World Media Symposium — hosted by the UNC Hussman School of Journalism and Media's advertising and public relations faculty — will be all about engagement.
Marketing experts, agency executives and noted consultants will address the subject Friday, Nov. 3, in 116 Murphey Hall from 9:15 a.m. to noon. And it's all free!
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The 2017 Next Media Workshop will be held Friday, Nov. 3, at 116 Murphey Hall from 9:15 a.m. to noon.
ENGAGEMENT: AN INTRODUCTION
Moderator: John Sweeney
ENGAGING THE NEW YORK SPORTS FAN
Marie DeParis | SVP at SportsNet New York
How a sports TV network embraces digital to engage a new generation of Mets, Jets and high school sports fans.
ENGAGING WALT'S WORLD
Liz Paradise '86 | Director, Creative at Yellow Shoes, Agency for Walt Disney World, Orlando, Florida
How Walt Disney World markets its 30 hotels.
ENGAGING THE STARTUP
Greg Johnson '90 | Founder and Managing Director, Orbital Socket, Charlotte, NC
How beginning brands win customers.
BREAK
ENGAGING NEW TECHNOLOGY
Eva Augustyn | Group Planning Director, Ogilvy & Mather
How IBM Watson co-designed the most high-tech dress at the Met Gala.
ENGAGING IBM
Eva Augustyn | Group Planning Director, Ogilvy & Mather
How artificial intelligence is re-shaping influencer marketing.
ENGAGEMENT: CONCLUSION
For more information, please contact Edgar Thomas Cato Professor of Public Relations Rick Clancy at rickc@email.unc.edu or (858) 837-0784.