Course Schedule and Details

"MEJO 490.1: Workroom FashionMash Editorial"

Tuesdays & Thursdays, 9:30—10:45 a.m.

Taught by Professor of the Practice Dana McMahan

What does it mean to develop an editorial look for fashion? Visual editorial is a genre of photography and video focused on telling a story without words. Master photographers and filmmakers gather a wide spectrum of creative specialists to design otherworldly environments where styling forms the nucleus of a concept. The concepts are often outlandish and use clothing to focus on the narrative rather than wearability. Fashion curation, casting, makeup/hair, artmaking, set building and unusual film techniques all work in concert in these powerful visual collaborations. In this class, you will explore what it takes to bring these conceptual moments to life. Industry experts will join you to inspire and offer tips on how their teams produce breath-taking work for fashion brands. The results of this semester’s work will provide you with extensive material for your fashion creative portfolio.

 

"MEJO 490.2: Behavioral Science in Health Communication" (future MEJO 569)

Mondays & Wednesdays, 12:30—1:45 p.m.

Taught by W. Horace Carter Distinguished Professor Francesca Carpentier

Encouraging positive behavior change is not easy, whether it is convincing consumers to adopt new healthy habits, health care professionals to change treatment practices, or policy makers to make access to treatment easier. But as the marketplace becomes more competitive and misinformation continues to increase, health communications must work harder. This course provides an in-depth understanding of how people make health decisions and what motivates them to act. Students are introduced to the ways in which behavioral science can be applied to the field of health communication. Through discussions, hands-on exercises, and case studies of health campaigns, students will learn how to identify, dissect, and determine the best communication solutions for some of the most important challenges facing healthcare today.