Niel Sollod is a North Carolina native who has worked in broadcasting as a television producer, national and local advertising sales manager and digital marketing consultant. His expertise is in harnessing traditional and digital media for social advocacy and corporate social responsibility in the area of public health and safety. Sollod helps develop innovative outreach programs through convening partnerships with government, academic and private sector stakeholders to effectively reach vulnerable populations and affect behavior change.
Sollod's campaigns have been recognized by the North Carolina Department of Public Safety, the Governor’s Crime Commission and the Office of the State Attorney General and as well as other agencies for their effectiveness. For example, “NC39Weeks,” a multimedia maternal health education program, was credited by the North Carolina Hospital Association for helping to influence a policy change that correlated with a reduction in elective early deliveries in the state from 3.5% in July 2012 to .06% in March 2014. In 2018, Sollod produced a series of public service announcements to promote the North Carolina Statewide Automated Victim Assistance and Notification (NCSAVAN) VineLink, a smart phone application that alerts a victim of violent crime about a change in the detention status of the offender. Videos aired on television and digital content was delivered statewide through advanced targeting tactics as well as social media. During the period of the campaign, user registration in the NCSAVAN VineLink program increased 38%.
In addition to being attributed with successful outcomes in terms of metrics, these integrated media campaigns have been recognized with awards. In 2015, the television and digital media domestic violence educational initiative “eNOughNC” was awarded the prestigious National Association of Broadcasters Service to Community Award. In 2018, Sollod received a mid-south regional Emmy for his contribution to "ProjectNOREST," an outreach program for survivors of human trafficking.
Sollod was also instrumental in the conception and production of “HolaNC,” a weekly bi-lingual television program celebrating the many positive contributions of the local Hispanic and Latino community to medicine, technology and the arts. The program was sponsored by Ford Motor Company and aired over 300 episodes for six years on WRAZ-TV and WRAL.com in the Raleigh-Durham market.
- M.A., University of North Carolina at Chapel Hill