Daniel Riffe became the first Richard Cole Eminent Professor at the school July 1, 2008.

Riffe had been on the faculty at Ohio University's E.W. Scripps School of Journalism since 1995, where he was a Presidential Research Scholar in the social and behavioral sciences. He served as interim director at the Scripps School and later as its associate director for graduate studies and research, and director of the Bush Research Center. He has also taught at Alabama and Southern Illinois University.

He served as editor of Journalism & Mass Communication Quarterly for 14 years and has been recognized for mentoring graduate students at UNC and by the Association for Education in Journalism and Mass Communication with its prestigious Eleanor Blum Distinguished Service to Research Award.

His teaching and research areas include mass communication theory and research methodology, media processes and production, mass communication and environmental risk, international news, the effects on public opinion of political communication, government-press relations, citizen journalism, and the treatment of women and minorities in the media.

He is the author or co-author of three books or monographs, “Analyzing Media Messages: Using Quantitative Content Analysis in Research” (Routledge, 2014; Lawrence Erlbaum, 1998 and 2005); “The Publisher-Public Official: Real or Imagined Conflict of Interest?” (Praeger Publishers, 1991); "Orphans of NIS: The Predicament of Some All-News Stations," (Journalism Monographs, August 1980); more than 99 refereed conference or convention papers; and 91 research articles in refereed journals.


  • Ph.D., University of Tennessee
  • M.S., Ohio University
  • B.A. University of Dayton