Peter Sherman joined the school as a professor of the practice leading a new certificate program in January 2023 designed to drive progressive marketing principles across health communication. 

Sherman comes to UNC Hussman from his role as executive vice president at Omnicom Group, one of the world’s largest marketing service companies. At Omnicom, he drove marketing innovation and integration — creating marketing strategies across a portfolio of some of the world's leading companies and brands.

Prior to Omnicom, Sherman was CEO of the J. Walter Thompson advertising agency in North America and served in leadership positions at BBDO for nearly 17 years across the company’s New York, San Francisco and European offices. As executive vice president and managing director of BBDO Europe, he developed connected marketing platforms that helped unify 35 offices across 18 countries behind digital transformation and growth.

Sherman serves as a strategic adviser for HCP Cure Blindness, where he is part of a team deeply committed to curing cataract-related blindness in underserved communities around the world.