Barbara Wiedemann is the communications strategist for the UNC Hussman School of Journalism and Media. Prior to joining the University, Wiedemann founded Design Story Works, a design and communications firm. The former director of publications at the NC Museum of Art, she was managing co-curator of “Porsche by Design: Seducing Speed,” the Museum's first large-scale design exhibition. She was executive producer of a Telly Award-winning series of video shorts for that exhibition, as well as book designer and managing editor for the accompanying catalogue. Prior to rejoining the Museum, Wiedemann was the director of UNC Creative. She received her master's degree in design from the N.C. State College of Design, and was a Phi Beta Kappa graduate in international politics from Penn State University.

Wiedemann taught design and typography at N.C. State's College of Design, here at UNC Hussman and at Meredith College. She founded the Dave Brumitt Foundation, producing six annual Frostbite Tour century bike rides in support of research to fight cancer.

Her work has been recognized by the American Association of Museums (AAM), AIGA and CASE. She produced an award-winning film showcasing the Museum's Rodin collection and spearheaded the production of the Museum's first iPad application (NCMA Rodin), which introduced the collection to a global audience through video, photography and the written word. An iPad app highlighting the NCMA's Egyptian art collection followed (NCMA Egypt). 

Wiedemann was a board member of Kidzu Children's Museum in Chapel Hill. She's served on the V Foundation's "Victory Ride to Cure Cancer" committee and formed Team Frostbite, a top 10 fundraising team and the first team ever to register for the Triangle-area event in 2018. She was a board member at Visual Art Exchange Raleigh and with the N.C. State College of Design, served on Raleigh's appearance commission, as a panelist for the United Arts Council and on the N.C. State Theatre board. She and her husband live in Chapel Hill.


  • M.P.D., NC State University, visual design
  • B.A., Pennsylvania State University, international politics (foreign service)