News

A body positivity website. An enhanced set of platforms for a working-mom podcast. A networking site for freelancers. A food money-saving app for young adults.
What do all these things have in common?

Creating a campaign in two weeks, implementing a full plan from concept to strategy to creative, with a full slate of social media including multiple videos — on zero budget? That would be a tall order for even a professional communications firm. But one class at UNC Hussman overcame that challenge masterfully this semester.

UNC Hussman alumna Susan Fowler Credle ’85, global chief creative officer at FCB Global, has been elected 2020 jury president of the Titanium Lions competition in the world-famous Cannes Lions Internation

by Barbara Wiedemann
As journalists adapting to a digital-first world, UNC Hussman students got the valuable chance to hear from two entrepreneurs who have turned a daily newsletter into a 7-million-subscriber business. theSkimm was founded in 2012 by Danielle Weisberg and Carly Zakin, two former news producers. Their goal was to break down the news every weekday for an audience of young millennials across the country. Seven million subscribers later, theSkimm calls itself a membership company — with a bestselling book, an app, weekly podcasts, a brand ambassadors program and other projects in the works.
Earlier this semester, The Shuford Program in Entrepreneurship welcomed Weisberg and Zakin to Carolina for a “skimmtillating” Q&A at the FedEx Global Education Center — a great opportunity for Hussman students, staff and faculty to hear from the entrepreneurial duo.
From the podium, Weisberg and Zakin recognized current Carolina student Caroline Ciaramitaro (at far right, with Zakin and Weisberg), who’d interned with them as a rising junior in high school. Cairamitaro is currently a Morehead-Cain Scholar and Innovation Scholar who's crafting an interdisciplinary major around media, data analytics, business and psychology — looking at how to leverage behavioral science to drive consumer behavior.
We caught up with Ciramitaro after the lecture.

UNC Hussman assistant professor Joe Cabosky  — whose work focuses on the intersection of diversity, data and measurement and implementing disruptive creative strategy in public relations and advertising — wrote for the Public Relations Society of America:

Food marketing regulations can effectively reduce child-targeted packaging on unhealthy food products, suggests a new study of regulations in Chile by researchers from UNC Hussman and Gillings School of Global Public Health.

UNC-Chapel Hill offers its students a global guarantee, aiming to ensure that all students — even those who never travel abroad while at UNC — receive a substantive combination of knowledge, experiences and skills to be engaged and dynamic global citizens. UNC Hussman’s growing Global, Immersive and Professional (GIP) programs team furthers that guarantee for the school. Over half of Hussman’s most recent graduating class (2018) took part in a global experience either by studying or working abroad, interning for an international organization or participating in courses and projects with a global component.

UNC Hussman students have a special reason to give thanks this holiday season: an NCAA trophy. The UNC women’s field hockey team brought home the national championship November 24, after a 6-1 win over Princeton. And four UNC Hussman students helped propel the team to victory this year: Bryn Boylan ’21, Catherine Hayden ’19, Eva Smolenaars ’21 and Erin Matson ’22. Hayden, Smolenaars and Matson spoke about the victory and how their team and school got them through the tough season.

A vibrant and collaborative interdisciplinary research culture at the UNC Hussman School of Journalism and Media creates new knowledge, advances scholarship and helps reinvent media.

 
Students from the UNC Hussman School of Journalism and Media were recently recognized with awards from the Radio and Television Digital News Association of the Carolinas, which highlights outstanding work of professional and student journalists each year.