Seth Noar joined the School in 2011 and is also a member of UNC’s Lineberger Comprehensive Cancer Center. He directs the Communicating for Health Impact (CHI) lab, which conducts health communication research on the design, implementation and evaluation of health messages and campaigns. His recent work is focused on cancer prevention and control, especially tobacco prevention and control messaging.

Noar has published more than 200 articles and chapters in a wide range of outlets, and he has been a principal investigator, co-principal investigator, or co-investigator on more than $30 million in grant-funded projects from the NIH and FDA testing health communication strategies for health promotion and disease prevention. He has been repeatedly recognized as being in the top 1% most cited researchers in the social sciences. In 2016, Noar received both the Lewis Donohew and National Communication Association outstanding health communication scholar awards, and in 2017 he received the American Public Health Association’s Mayhew Derryberry Research award.

Noar teaches undergraduate and graduate courses in health communication, social marketing and meta-analysis. Prior to joining UNC, Noar was as associate professor in the Department of Communication at the University of Kentucky.



  • Ph.D., University of Rhode Island
  • M.A., University of Rhode Island
  • B.S., University of Rhode Island