K-12 / Outreach

Summer Youth Programs


The N.C. Scholastic Media Institute invites students and advisers to Chapel Hill for intensive training in broadcast; newspaper; yearbook; literary magazine; design; online news; photojournalism; and advising student media. In addition, the program features optional leadership and creativity bootcamps. The four-day Institute — one of the most cost-effective in the country — celebrates the best in N.C. student journalism through awards, scholarships and contests.


The Carolina Sports Journalism Camp allows students access to a behind-the-scenes tour of UNC's sports media facilities; provides opportunities to meet visiting sports reporters and sports personalities; and features a Smith Center press conference, instruction on how to write a sports feature story and the experience of working on a sports media deadline. The four-day, application-based program hosts 40 rising high school juniors and seniors.


The Chuck Stone Program for Diversity in Education and Media gives 12 rising seniors the opportunity to experience classroom study, professional mentors and diversity education, all while on a college campus. The five-day program is fully-funded and application-based.




The school is the center of statewide activity concerning journalism education in middle and secondary schools and student media in colleges and universities. Two associations are involved, N.C. Scholastic Media Association (NCSMA) and N.C. College Media Association (NCCMA).

NCSMA was founded in 1941 and has a history of leadership and service. Principal activities include regional workshops in the fall, statewide media contests and critiques in the spring and an annual institute, sports camp and teacher fellowships in the summer.

NCCMA, formed in 2007, offers statewide college media contests and an annual conference hosted on a different college campus each year.

Additional opportunities

In addition to summer youth programs, NCSMA offers a summer fellowship program for North Carolina journalism teachers and student media advisers. The application-based fellowships allow teachers to enroll in a one-week, short-term summer course with in-state tuition provided by NCSMA. Courses have included Teaching Design in the Secondary School, Teaching Broadcast Journalism in the Secondary School, Teaching Interactive Media in the Secondary School and Teaching Photojournalism in the Secondary School.

In the fall of each year, regional workshops occur in partnership with newspapers, colleges and universities on campuses from the mountains to the coast and take journalism education to hundreds of high school students and advisers. Partnerships and locations have included Appalachian State University, East Carolina University, Elizabeth City State University, North Carolina A&T State University, Queens University of Charlotte, The Charlotte Observer, The (Raleigh) News & Observer, UNC Asheville and UNC-Chapel Hill.

Contact us

North Carolina Scholastic Media Association
School of Media and Journalism
284 Carroll Hall, CB# 3365
UNC-Chapel Hill
Chapel Hill, NC 27599

Toll free: (888) 562-6276
Email: ncsma@unc.edu