Events
Behind the news: An insider look at brand strategy, audience development & marketing at Disney’s ABC11
Step inside the world of local news through a branding and marketing lens to explore:
- What makes people watch the news and how viewing habits are shifting
- Career paths in local media, marketing and PR
- How a local news brand stays relevant in a fragmented media landscape
- Real-world campaigns: what’s working (and not) in paid and earned media
- How social media is reshaping news brands
- How corporate media companies are approaching AI
- Why your personal brand story matters in a storytelling industry
- From podcasts to newsletters, YouTube to TikTok, see how ABC11 brings the idea “The News Will Find Me” to life and why it has become one of the most watched and streamed local news brands in America.
Join this interactive session to workshop an ad campaign from research to roll-out.
Adam Frary is the VP of marketing at ABC11, part of The Walt Disney Company, based in Raleigh and Durham. He leads a team in the promotion, production and design of the Eyewitness News brand. A native of Indiana, Adam grew up in a family advertising agency and has now been in the media marketing business for 25 years. He has developed successful news brands across the country at ABC, CBS and NBC stations. He has been in North Carolina at ABC11 for 11 years with his wife and 3 boys.