Strategic communications and social impact: An inside view of purpose-driven public relations
In this interactive session, Da’Vianna C. Nelson, global communications strategist and digital account director, will share best practices in purpose-led communications, from values-based messaging and reputation management to corporate social responsibility and environmental, social and governance storytelling. Students will have the opportunity to put frameworks to work firsthand, exploring what it means to build a career at the intersection of cause-related communications and social good.
Nelson has spent over a decade creating purpose-driven campaigns and messaging for some of the most mission-driven organizations in the country.
Whether you’re headed into agency life, nonprofit comms, integrated marketing communications or corporate public relations, this session will challenge you to think differently about strategic communication and how advocacy public relations can drive real change and contribute to a more just, equitable and sustainable society.
RSVP for CLE credit.