The AI-driven future of public relations

Learn how AI is transforming public relations, strategic communication and the skills needed to compete in a fast-evolving industry landscape with Susan Oguche, founder and principal of Brillance Communications and former chief communications officer for the NBA Cleveland Cavaliers.

Topics include:

• Lessons in building a bold big brand career path (Nike, P&G, Abbott, NBA)
• AI impact and trends
• AI-powered PR applications in writing, content generation, media relations, communication strategy, crisis management, productivity
• Real-world AI campaign wins and fails Common AI myths, risks and limitations
• The human advantage: storytelling, audience connection, ethical judgment, editing, authenticity
• The future PR career skill set: AI literacy, prompt engineering, data-driven strategy and human creativity

RSVP Here (Opens in a new window)

This will be broadcast for students in “MEJO 332: Public Relations Writing” Curtis Media Center 202. Students interested but not enrolled in this course may join the webinar here.