When the house is on fire: How strategic communicators lead through crisis
No one wants to face a crisis, but when pressure builds, communications professionals must provide clarity and stability, helping clients navigate complex issues while mitigating reputational risk.
This session will cover:
- The anatomy of a crisis: What do all crises have in common?
- Crisis planning: Expecting the unexpected
- Thinking on your feet to assess situations and make real-time decisions
- When strategic communication makes the difference between an optimal outcome and a long-term problem
- Real-world examples, from the mundane to the bizarre
Megan Kivlehan, partner at ICR, has more than 15 years of experience providing strategic communications counsel to companies, developing and executing corporate positioning programs that help clients clearly communicate their value to key stakeholders. She specializes in translating business objectives into clear, compelling narratives and concise messaging that drive awareness and understanding. At ICR, Kivlehan leads the firm’s real estate and media, sports and entertainment verticals. She has led successful media and internal communications strategies for dozens of transactions, including IPOs, SPACs and M&A deals. She has also been named to Observer’s annual “PR Power List.”