Joshua Carlton

Josh Carlton joins UNC Hussman with more than two decades of experience in brand strategy, marketing communications and customer insights consulting. He has worked with more than 140 brands across most industries, including automotive, retail, CPG and technology.  

Carlton has held leadership roles at agencies including The Martin Agency and McKinney. He served as an adjunct professor at Virginia Commonwealth University from 2008-10 and was initially introduced to UNC Hussman as an adjunct instructor from 2014-21. He specializes in uncovering human insights through data and translating them into actionable strategies.  

Carlton earned a B.A. in psychology from the University of Richmond and holds an M.A. in advertising, communications and account planning from the University of Texas at Austin. At UNC Hussman, he teaches advertising and strategic communication courses; mentors students; and directs the school’s M.A. in Digital Communication program.

Education

• M.A., The University of Texas at Austin
• B.A., University of Richmond