Next World Media Symposium: V is for Video

Friday, October 28, 2016 -
9:00am to 12:15pm

Hanes Art Center (room 121)

About the event

The Next World Media Symposium is back! UNC Hussman School of Journalism and Media professors JoAnn Sciarrino, John Sweeney, Gary Kayye and Rick Clancy will host this exciting event, now in its fourth year.

Join us in the Hanes Art Center (Room 121) on Friday, Oct. 28, from 9 a.m. to noon to hear from thought leaders in the evolving world of marketing and advertising. V is for Video, and nothing is transforming our industry faster than the magical power of video.

Our distinguished speakers are excited to share why.

This year's speakers include:​

  • Gary Kayye of rAVe [Publications]
  • Regina Brizzolara from McKinney
  • Robert Shaw West from Republik Advertising
  • Livis Freeman from 4OurFans
  • Kate Connor and Jeff Branch from CRISP
  • Sarah Derreberry from the University of North Carolina at Chapel Hill; Lori Douglass and Jonathan Wisely from Capstrat.

Live stream

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Itinerary

9–9:10

Introduction

Rick Clancy, Professor, UNC

9:10–9:35

Video Rules the Digital World by Working Smarter not Harder

Gary Kayye, Founder of rAVe [Publications]

9:40–10:05

From Idea to Video Magic

Regina Brizzolara, Director of Content Production, McKinney Advertising

10:10–10:35

Short Films on Ad Icons

Robert Shaw West, Chairman, Republik Advertising

10:35–10:50

Break

10:50–11:15

Training Athletes for Video

Livis Freeman, President, 4OurFans

11:20–11:45

Integrating Video into Campaigns

Kate Conner, Associate Creative Director, CRISP
Jeff Branch, Video Production Specialist, CRISP

11:50–12:15

Selling UNC in Video

Sarah Derreberry, Director of Advertising and Communications Strategy, University of North Carolina at Chapel HillLori Douglass, Associate Creative Director & Writer, CapstratJonathan Wisely, Creative Director & Art Director, Capstrat

For more information

For more information, please contact JoAnn Sciarrino at jsciarri@email.unc.edu or Jane Kim at jane27@live.unc.edu.

#NextWorldUNC