Special Topics Courses


These are special topics courses. Students may enroll in them more than once, provided the topics are different. These are all 3-credit courses and may satisfy different requirements within the school. The following courses are offered in Spring 2024:

 

MEJO 490-001: Workroom FashionMash Editorial (3 hrs.)
Tuesdays & Thursdays, 9:30 - 10:45 a.m.
Taught by Professor of the Practice Dana McMahan
Permission of the instructor:  dmcmahan@email.unc.edu
You will be registered for 3 hours

What does it mean to develop an editorial look for fashion? Visual editorial is a genre of photography and video focused on telling a story without words. Master photographers and filmmakers gather a wide spectrum of creative specialists to design otherworldly environments where styling forms the nucleus of a concept. The concepts are often outlandish and use clothing to focus on the narrative rather than wearability. Fashion curation, casting, makeup/hair, artmaking, set building and unusual film techniques all work in concert in these powerful visual collaborations. In this class, you will explore what it takes to bring these conceptual moments to life. Industry experts will join you to inspire and offer tips on how their teams produce breathtaking work for fashion brands. The results of this semester’s work will provide you with extensive material for your fashion creative portfolio.

Satisfies one of the following: Conceptual; Choice; AD/PR Level 2 or Level 3

 

MEJO 490-002: Entertainment/Celebrity Public Relations (3 hrs.)
Mondays & Wednesdays, 11 a.m.  - 12:15 p.m.
Taught by Professor of the Practice Julie Dixon-Green
You must manually register for 3 hours.

Have you ever wondered what it is like to work with celebrity and cports A-List STARS!??  In this creative, fun MASTER CLASS of “Star-Making,” Hall of Fame Publicist and Professor of the Practice Jules Dixon-Green will share her publicist world of the past 30 years.  Dixon-Green will teach you the PR skills needed to break-in and SUCCEED in entertainment/celebrity PR.  This PR course will include a deep dive in specific media relations strategy, content management, A-list brand building and celebrity crisis relations. 

MEJO 137 is the absolute Pre-req. Open only to AD/PR majors. It is highly recommended that interested students have taken "MEJO 332: PR Writing."
Satisfies one of the following: Conceptual; Choice; AD/PR Level 2 or Level 3


 

MEJO 490-003: Covering and Engaging Latino Communities
Mondays & Wednesdays, 2 - 3:15 p.m.
Taught by Daniels Executive-in-Residence Leyla Santiago

This course will dive into the nuances of the Latino/a/x community in the U.S. and the best practices to responsibly engage and cover the rapidly growing population. Students will explore the various facets of the community to understand why it should not be considered a monolith when analyzing issues like health, politics, religion, immigration, business and the economy. The course will give future journalists and communication professionals a better understanding of how to successfully reach the Latino/a/x community for newsgathering or targeting in strategic communication campaigns.

Satisfies one of the following: Choice; Conceptual; AD/PR Level 2 or Level 3


 

MEJO 490-004: Virtual and Augmented Reality Storytelling
Mondays and Wednesdays, 2 - 3:15 p.m.
Taught by Associate Professor Steven King

The Virtual and Augmented Reality Storytelling course is designed to immerse students into the new frontier of storytelling – a world where stories transcend beyond flat screens and are crafted to be experienced in three dimensional and 360-degree environments. This course will offer students an introduction to the tools, techniques and narrative strategies specific to VR and AR mediums, while also guiding them through the creative and technical challenges unique to these platforms.

The course will be designed for advertising, PR and journalism students to work on both individual and team projects. Lectures will leverage diverse examples and creators from various industries experiences and backgrounds. Examples from major brands like Coke and Marriott along with historical 3D examples from Pixar, modern narrative examples from ILMxLab and journalistic examples Time Magazine and The Washington Post will be presented in class.

Satisfies one of the following: AD/PR or Journalism Level 2 or Level 3; Choice; Conceptual


 

MEJO 490-005 Health Marketing Capstone
Mondays, 5 —7 p.m.
Taught by Instructor Clinton Weaver

This is a capstone course and the final course in the Health Communication and Marketing Certificate program. Students will be placed into teams to work with a client from the health communication and marketing sector to conduct formative research, develop a marketing communication strategy, create and test campaign materials, and present a final plan of action to the client. Further, this course is designed as a service‐learning course and fulfills the Experiential Education undergraduate student requirement of the University. Service‐learning is a pedagogy integrating academic coursework with meaningful service in the community.

Prerequisites: Students must have completed both MEJO 469 and MEJO 569
Satisfies one of the following: AD/PR Capstone; AD/PR Level 2 or Level 3; Conceptual; Choice


The above courses may not fall in the correct requirement area on your Tar Heel Tracker. Please submit a Tar Heel Tracker Adjustment form to have this updated after the last day to add a class in January.  This form is located on the Academic Forms and Resources page.

 

MEJO 490-006: Advanced Creative Portfolio
Tuesdays, 5:00—7:30pm
Taught by Instructor Mitch Bennett

A highly-focused, hands-on class dedicated to concepting and creating spec creative ad campaigns that showcase the student’s thought process and potential through an online portfolio. Prerequisites are MEJO 371 and an insatiable passion for getting a foot in the door of a creative department.

Satisfies one of the following: AD/PR Level 2 or Level 3; Conceptual; Choice

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