This panel session, "Researchers in the Digital Age: Communicating Your Work to the Public and Building Your Public Profile," will cover important media training skills including:
How to work with journalists. How to offer compelling quotes and observations for media stories. How to work with university communications teams and staff. When to say "no" and turn down interviews or other public opportunities; How to deal with trolls and critics.
By the end of the session, students should be able to identify important strategies and support for dealing with media inquiries (including turning down requests) and responding to potential backlash in instances where media coverage or social media unleashes negative reactions.
Open to all graduate students and presented by the UNC Graduate School's Royster Society of Fellows.
Panelists include:
Kamrhan Farwell (vice chancellor of communications at UNC)
Jeremy Spearman ’11 (executive producer, WRAL News+, WRAL-TV)
Tressie McMillan Cottom (associate professor in the School of Information and Library Science; Senior Faculty Researcher in the Center for Information, Technology, and Public Life)
Shannon McGregor (assistant professor at the UNC Hussman School of Journalism and Media; Senior Faculty Researcher in the Center for Information, Technology, and Public Life)