A storyteller first, ad war veteran second, Tyson is currently a VP/Creative Director at The Martin Agency. She’s worked alongside industry legends in celebrated agencies such as Hal Riney & Partners and Goodby Silverstein in San Francisco, Ogilvy New York and London, and GSDM in Austin.

She currently leads UPS at Martin, expanding the platform she created into digital spaces across the U.S., Canada and Europe, and in surprising collaborations and activations.

 She's garnered awards from Cannes to CA, Effies to NYAD, Lurzers to Adweek — the latest being the One Show Fusion Award for work celebrating diversity, equality and inclusion.

Prior to coming full circle back to Chapel Hill, she taught at VCU Brand Center.