Research with Impact: Kreiss looks at presidential campaigns’ use of Twitter in 2012

UNC Hussman School of Journalism and Media assistant professor Daniel Kreiss’ "Seizing the moment: The presidential campaigns’ use of Twitter during the 2012 electoral cycle" was published in the journal New Media & Society.

Read the full article.

Kreiss draws on interviews with staffers from the 2012 Obama and Romney presidential campaigns and qualitative content analysis of their Twitter feeds. His article provides the first inside look at how staffers used the platform to influence the agendas and frames of professional journalists, and to appeal to strong supporters.

The article has garnered attention from news outlets that include:

• The New York Times
• The Washington Post
• USA Today
• CNN
• Politico
• Slate