Carolina J-school launches online master’s degree

The UNC Hussman School of Journalism and Media is launching a new online master’s degree that focuses on interactive media, the Internet, digital economics and other issues reshaping journalism and mass communication in the 21st century. Prospective students may apply now through Jan. 1, 2011, for fall 2011 admission.

The Master of Arts in Technology and Communication (MATC) is the only fully online master’s degree in journalism and mass communication offered in the UNC system – and the only curriculum of its kind among the school’s peer programs nationwide.

The program is aimed at working professionals and will prepare current and aspiring managers for leadership positions in journalism, advertising, public relations and internal communication.

“We’re very excited about the synergy between the MATC curriculum and the way the program will be taught online,” said Louise Spieler, associate dean for professional education and strategic initiatives, who has spearheaded development of the new degree. “MATC students will be immersed in cutting-edge digital media theories and practices while being able to access materials and engage in discussions online. The content of the program is a perfect match for an e-learning format.”

The program will admit no more than 20 students each year in order to ensure a seminar-like learning environment. “My role is to serve as adviser and advocate for our students,” said associate professor Rhonda Gibson, MATC academic director and former director of the school’s doctoral program. “We are limiting the size of this program so that we can provide the same level of personal attention that our residential students receive. I will have regular contact with all MATC students to ensure that their academic needs are met and to connect them with UNC faculty whose specialties match their interests.”

Visit the MATC website at matc.jomc.unc.edu for more information.