Class develops Instagram campaign for FOX Sports South

In Fall 2018, Teaching Assistant Professor Livis Freeman’s “MEJO 634: Public Relations Campaigns” course created strategies to strengthen FOX Sports South’s Instagram page through the FOX Sports University program.

FOX representatives named Beyond PR’s “We Are All Gamers” campaign as the winning plan that will be implemented by FOX Sports. The representatives also announced that they will incorporate elements from MVPR’s campaign.

"My team members and I get to watch our creation come to fruition, which is exciting for all of us," said Ariana Wiggins '19. "We put our full energy into creating a groundbreaking campaign that we would be proud to put our names on."


Because the class signed a non-disclosure statement at the start of the collaboration, the campaigns cannot be published at this time.