Danny Green: Beyond the Court
Seniors Catie Armstrong '18, Madi Coffing '18, Abby Greene '18, Kristen Luft '18, Elise Pericles '18 and Kyle Werner '18 created a plan to enhance the personal brand of Danny Green — a UNC alumnus and NBA player for the Toronto Raptors — and to promote his basketball skills clinics here in Chapel Hill.
The plan was produced by the students, who named their group Jade Communications, in Teaching Assistant Professor Livis Freeman's "MEJO 634: Public Relations Campaigns" course.