Coming in 2022:
New Certificate Courses
MEJO 711: Multi-platform Storytelling
How do you communicate a message through multiple platforms? How do you balance and navigate today’s blurring roles for media professionals, who now serve as producers/consumers, writers/readers and message senders/message receivers? Create flexible and strategic stories that can be disseminated through a variety of channels, including social media platforms, podcasts, video and text.
This course is designed to help you:
- Express yourself concisely and clearly in written and visual communication
- Distill and transform relevant, credible information into usable and compelling messages for content marketing, social media or journalistic storytelling
- Create flexible and strategic stories that can be disseminated via multiple platforms
MEJO 713: Media Analytics
How do you extract useful information and knowledge from data in digital and social platforms? What do data actually mean, and how do you use that knowledge strategically? Learn to apply data in a variety of ways, from data-driven storytelling to creating actionable insights.
This course is designed to help you:
- Identify the appropriate analytics tools for projects
- Use data analysis to strategically respond to challenges and opportunities
- Uncover stories in data
- Make evidence-based decisions
MEJO 720: Communication Strategy and Planning
How do you determine when and where to engage with target audiences? With all the media options available today, how do you decide what to do and also what not to do, based on the consumer decision journey? Develop the strategic skills you need to execute a go-to-market plan, enabling you to market anything to anyone.
This course is designed to help you:
- Find an underlying business problem and set attainable communications goals
- Identify and engage with target audiences
- Craft a compelling message that spreads
- Identify appropriate paid, owned, earned and shared media channels that build traction