Associate professor Joe Bob Hester teaches advertising in the school. His research interests include advertising, interactive media and media agenda setting.

Before coming to the UNC School of Media and Journalism in 2001, Hester taught at Texas Tech University where he won several teaching awards, including the Ex-Students Association New Faculty Award.

He is co-author of a chapter in the textbook "Advertising & The Business of Brands." He has published research articles in Journalism and Mass Communication Quarterly, Newspaper Research Journal, Journalism and Mass Communication Educator and other journals.



  • Ph.D., University of Alabama
  • M.A., Texas Tech University
  • B.A., Texas Tech University