Reese News Lab

The Reese News Lab is an experimental media and research project based at the School of Media and Journalism at the University of North Carolina at Chapel Hill.

The Lab focuses on developing and testing new ideas for the media industry in the form of a “pre-startup.”

Our team of students researches ideas for media products by answering three questions: Can it be done? Does anyone actually need this? And most importantly, could it make money?

To answer these questions, students create prototypes, interview and survey potential customers, and develop business strategies for their products. Students document their recommendations on whether they believe a product will work and then present their ideas to the public.

Adviser: Ryan Thornburg

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