Capstone courses
Advertising and Public Relations
In this capstone experience, students apply concepts and skills from earlier classes to develop a campaign plan for a client organization. Activities include conducting background and audience research; developing realistic objectives, strategies, tactics, and evaluation plans; producing a portfolio of supporting materials; and pitching the campaign to the client. Previously offered as MEJO 434.
The course combines a development workshop with a professional industry project, giving students unprecedented access to working creatives, industry trendsetters, and decision makers. In Workroom students will think, write, and execute their creative ideas.
The course combines a development workshop with a professional industry project, giving you unprecedented access to working creatives, industry trendsetters and decision makers. In Workroom you will not simply think and write about your creative ideas, instead, this class is completely focused on execution.
The course will focus on the changing economics affecting 21st century news organizations and the economic drivers of other content providers such as music companies, the film industry, online aggregators and commerce sites for lessons that can be applied across industry segments. Previously offered as MEJO 551.
During a time of fast-paced technological innovation, this course examines the critical strategic choices facing media executives. Students will observe and research a media company that is making the transition, as well as produce a case study on that effort. Previously offered as MEJO 552.
This course provides the practical knowledge and insights required to establish digital advertising and marketing objectives and strategies, properly select the earned and paid media platforms, and monitor and measure the results of those efforts. Previously offered as MEJO 470.
Social marketing is the application of marketing concepts and practices to bring about behavior change for a social good. This course is designed as a service-learning course and fulfills the experiential education requirement.
Planning and executing advertising campaigns; types and methods of advertising research; the economic function of advertising in society. Previously offered as MEJO 473.
Courses on special topics in advertising with subjects and instructors varying each semester. Repeat rules for 690: May be repeated for credit; may be repeated in the same term for different topics; 9 total credits. 3 total completions. Topic: Advanced Advertising Campaign Planning
Permission of the instructor. Required of all students reading for honors in journalism.
Permission of the instructor. Required of all students reading for honors in journalism.
Journalism
Media Hub hosts students from various concentrations at the MJ-school to work together to find, produce and market integrated multimedia stories with state, regional and, at times, national appeal. Each team has a representative from news, radio, TV, visual communication and strategic communication.
There are more than 100 publicly traded companies in North Carolina, but many of them — particularly the small, entrepreneurial ones — go uncovered by the media in the state. This program provides breaking news about North Carolina public companies — and some private companies — based on their Securities and Exchange Commission filings. We’ll primarily focus on the ones that don’t get the attention of the larger media.
Learn how to oversee and manage a business news wire, including distribution of content to media organizations, managing an email newsletter and handling social media.
The course will focus on the changing economics affecting 21st century news organizations and the economic drivers of other content providers such as music companies, the film industry, online aggregators and commerce sites for lessons that can be applied across industry segments. Previously offered as MEJO 551.
During a time of fast-paced technological innovation, this course examines the critical strategic choices facing media executives. Students will observe and research a media company that is making the transition, as well as produce a case study on that effort. Previously offered as MEJO 552.
Instruction and practice in planning, writing, and editing copy for magazines. Previously offered as MEJO 456.
Students study the documentary tradition and produce stories within the social documentary genre of photojournalism. Students choose a relevant social issue and create a multimedia Web site featuring long-form documentary storytelling. Previously offered as MEJO 481.
Detailed study of page layout and graphics techniques in magazines. Previously offered as MEJO 483.
Permission of the instructor. Required of all students reading for honors in journalism.
Permission of the instructor. Required of all students reading for honors in journalism.