Heidi Hennink-Kaminski

Heidi Hennink-Kaminski joined the faculty in 2006 and serves as the Senior Associate Dean for Academic and Faculty Affairs. She teaches marketing, social marketing and strategic communication courses and is a recipient of the school’s David Brinkley Teaching Excellence Award and the Edward Vick Prize for Innovation in Teaching.

Her research focuses on interdisciplinary health communication with an emphasis on the social marketing approach to promote healthy behaviors among individuals and communities. This work involves conducting formative research with target audiences to understand the health behavior issue from their perspective, which in turn informs the development and testing of theoretically based messages and intervention platforms.

Hennink-Kaminski’s research has been funded by the Centers for Disease Control and Prevention, the National Institutes of Health, Doris Duke Charitable Foundation, the U.S. Department of Defense, and the Blue Cross Blue Shield of North Carolina Foundation. She also serves as affiliate faculty of the UNC Injury Prevention Research Center (IPRC).

Prior to academia, Hennink-Kaminski accumulated 15 years of professional experience in senior marketing communications roles in both corporate and agency positions. She has authored book chapters on telecommunications marketing and transnational advertising and has published in Science Communication, Social Marketing Quarterly, Contemporary Clinical Trials, Journal of Current Issues & Research in Advertising, Journalism & Mass Communication Quarterly, Obesity Reviews, Sexuality & Culture, and Health, Culture and Society.