The Workroom FashionMash Program is home to the Certificate in Fashion Communication. Program participants become part of a wide network of FashionMash alums working with major fashion and lifestyle brands across the globe. Building on the foundation of UNC Hussman curriculum, the certificate courses build a core understanding of the fashion industry and produce a robust portfolio of professional work ready for internship/post-grad networking. Although most students are Ad/PR focused, the certificate is also open to journalism students who are interested in fashion storytelling.

The Certificate in Fashion Communication supports students focused on fashion for:

· Content creation

· Brand development

· Marketing analytics and e-commerce

· Brand journalism

· Public relations and influencer marketing

· Editorial photography and video

· Art direction

· Styling

· Makeup artistry

· Product design

· Retail display

· Experiential marketing

Additionally, some students utilize the certificate courses as a part of a fashion design journey at UNC. Students must complete three of the following four courses:

• MEJO 572: Art Direction in Advertising
• MEJO 591: Workroom FashionMash Experiential Design
• MEJO 592: Workroom FashionMash Product Design
• MEJO 490: Special Topics in Mass Communication (Workroom FashionMash Editorial)

The certificate is offered to undergraduate majors and minors admitted to UNC Hussman. If space is available, other students may take the classes.

Examples of work, as well as student-run publications and clubs that are also part of the program can be found at workroomfashionmash.com.

Students interested in earning this certificate or who have questions about the program should email Professor of the Practice Dana McMahan at dmcmahan@email.unc.edu.

The certificate in health communication and marketing signifies a concentration of three or more courses in the health communication field of study, and is noted on your transcript. The health communication certificate is offered for students within and outside of the Hussman School of Journalism and Media interested in a career in the healthcare industry.

What does that mean for you as strategic communicators? It means your skill set is in demand by hospitals, pharmaceutical companies, healthcare advertising or PR agencies, insurance companies, non-profit organizations and more.

You’ll learn about the healthcare sector, explore the patient journey, map stakeholders and influencers, and get hands-on experience with marketing communications that can help people lead healthier lives.

Students accepted into the certificate program will have the opportunity to interview for a pool of internships the summer before their senior year.

Students must complete three courses (nine credit hours) to receive the certificate, which include:

MEJO 469: Health Communication and Marketing

• Learn about the healthcare landscape and the sectors that make it up (e.g, producers, providers, payers, government, non-profit).
• Understand the trends that are re-shaping the landscape across all segments.
• Travel the landscape through the lens of the consumer/patient-consumer journey mapping, communication touchpoints and consumer-centric marketing models.
• Understand the critical mission for health equity that lives across the entire landscape.

MEJO 569: Behavioral Science of Health Communication 

• Learn the science behind patient and provider motivations to change and to resist change
• Analyze the difficulties and potential to leverage important differences versus common goals/needs across audience segments
• Workshop communication strategies and solutions to help patients and providers overcome resistance, navigate complexities and make better decisions

MEJO 669: Health Communication Capstone

• Experience working with a company/organization from the healthcare sector in a semester-long project
• Apply concepts/practices to research, develop and implement a plan addressing a real-world healthcare concern (e.g., disease awareness, product promotion, hospital brand/services promotion, patient compliance)
• Receive helpful feedback from the client and a connection for future internships and employment

Students interested in applying to the program should note that enrollment in either or both “MEJO 469: Health Communications and Marketing” and “MEJO 569: Behavioral Science in Health Communication” will be a core consideration in the approval process. Please complete the application below by May 15 at 11:45 p.m. Students will be notified of a decision by Monday, May 20.

APPLY HERE

Launched in 2002 with a $1 million anonymous donation, the Sports Communication Certificate program provides courses about sports and the media, offers internships and scholarships for students, and brings visiting lecturers to the school.

The new world of sports

The best place to see the new world of communication may be the sports field. It encompasses some of the best in journalism, broadcasting, electronic communication, marketing, advertising, public relations, visual communication and new media.

Sports in America involve more than $200 billion in annual spending and touch every professional aspect of media. The leading sports in the United States are followed by 85 percent of the U.S. population, and the average individual follows five different leagues. Sports affect society in myriad ways, from tourism to retailing to equipment to medicine to media.

Sports also serve as a stage for society's most important social issues. Racial integration in the United States made major advances through the popularity of track star Jesse Owens, boxer Joe Louis and baseball player Jackie Robinson. Today, the global celebrity of Michael Jordan and Tiger Woods is a statement of progress and a testament to the power of sports to serve as a common ground for the most significant issues of our times. Similarly, the transformation of women's rights was led by tennis player Billie Jean King. At the time of King's famous match against Bobby Riggs in 1973, just one in 27 women (about 4 percent) participated in athletics. Today, the number is approaching 40 percent, and women's events sell more Olympic tickets than those of men.

Sports communication at the school

The school has long realized the growing importance of sports communication. With that in mind, the school in 2002 launched a Sports Communication Program, headed by professor John Sweeney. Funded by a $1 million anonymous grant, the program provides courses about sports and the media, offers internships and scholarships for students, and brings visiting lecturers to the school.

There is no such sports communication program in the United States, and UNC is the perfect site. Today, former Carolina athletes are on the courts of the National Basketball Association and the fields of the National Football League and Major League Baseball. Coaches and executives with Carolina connections are found in major professional sports leagues, as well as collegiate athletic departments and conference offices. And school graduates cover the careers of these sports professionals for newspapers, magazines, radio and television.

The Sports Communication Program brings the revolutionary commercial world of sports to students, while allowing them to confront the extraordinary changes occurring in sports. This knowledge will assist them in the pursuit of competitive jobs in the sports industry and give them a unique perspective on many of the fundamental dilemmas of our time.

The Sports Communication Program is designed to accommodate students across specializations and areas of study. It aims to lead the nation in educating young practitioners about important issues of sports in the United States and beyond.

Applying to the program

The program, aimed at leading the nation in educating young practitioners about important issues of sports in the United States and beyond, provides courses about sports and the media, offers internships and scholarships for students, and brings visiting lecturers to the school. Students interested in applying to the program should contact the director of the sports communication program.

Complete three of the following six courses: 

"MEJO 129: Sports Xtra"

"MEJO 352: Sports Production and Broadcasting"

"MEJO 376: Sports Marketing and Advertising"

"MEJO 377: Sports Communication"

"MEJO 455: Creative Sportswriting"

"MEJO 476: Ethical Issues and Sports Communication"

We are currently not accepting applications. For further inquiries, please email hussmanhub@unc.edu for additional information and assistance.